"TRADITIONAL PUBLIC RELATIONS AND FUNCTIONING OF NEW GENERATION PUBLIC RELATIONS"

An event titled "Traditional Public Relations and the Functioning of New Generation Public Relations" was held on the CATS platform on Thursday, May 25, 2023, in cooperation with the Effective Communication Club, New Media and Communication Club, Department of New Media and Department of Communication and Communication Arts. Pozitif PR Agency President & TÜHİD Board Member Serap Şahin Durak talked about traditional public relations and touched on the new generation public relations that are realized with the development of technology.

“ADAPTATION AND CHANGE PROCESS OF NEW GENERATIONS TO BUSINESS LIFE”

In cooperation with the Effective Communication Club, New Media and Communication Club, the Department of New Media and Communication, and the Department of Communication Arts, a seminar titled "Adaptation and Change Process of New Generations to Business Life" was held on the CATS platform on Tuesday, May 23, 2023. Academician & Writer Damla Aktan attended the event as a speaker, talked about the problems in the new generations' adaptation to business life, and touched on important points about the change process. The event ended after the question-answer session.

"BEYOND (YOUR) BORDERS! WORLD CITIZENSHIP AND SKILLS"

In cooperation with Effective Communication Club, New Media and Communication Club, Department of New Media and Communication and Department of Communication Arts, an event titled "Cross (Your) Borders! World Citizenship and Skills" was organized on CATS platform on Monday, May 22, 2023. Lawyer & D Strategy Founder Damla Ömür Tantekin, who attended the event as a speaker, mentioned the Sapir - Whorf hypothesis by explaining what it means to be a citizen of the world. The event ended after the question-and-answer session.

"THE POWER BEHIND BRANDS: ADVERTISERS, BEING AN ADVERTISER IN THE ERA OF ARTIFICIAL INTELLIGENCE"

In cooperation with the Effective Communication Club, New Media and Communication Club, the Department of New Media and Communication and the Department of Communication Arts, a seminar titled "The Power Behind Brands: Advertisers, Being an Advertiser in the Era of Artificial Intelligence" was organized on Thursday, May 18, 2023. Haktan İpek, President of Interdi Agency, who participated in the event as a speaker, shared information about the impact of advertising on brands and touched on the effects and creations of being an advertiser in the artificial intelligence era.

"USER EXPERIENCE BASICS AND CAREER JOURNEY”

The Department of New Media organized an event titled "User Experience Basics and Career Journey" in cooperation with the Effective Communication Club, on Microsoft Teams on Thursday, May 18, 2023. Vodafone UX Research Lead Ahmet Erşanlı and UX Design Lead Gizem Yetimler attended the event as speakers. In the event, the topics of how to conduct user research to understand the needs and goals of users, the basics of research and how to design according to users based on research were conveyed to the students.

"LEAVING A MARK IN THE VISUAL WORLD"

A panel talk titled "Leaving a Mark in the Visual World" was held on the CATS platform on Friday, May 12, 2023, in cooperation with the Effective Communication Club, New Media and Communication Club, the Department of New Media and Communication, and the Department of Communication Arts. In the event, in which Flo Group Senior Graphic Design Specialist Canan Seven was the speaker, the importance of visual design in marketing was articulated and also the factors to be considered while making visual design was touched upon. The event ended after the question-answer session.

"Future'23"

The "Future'23" event was organized by the Industrial Engineering Club in order to support the career planning processes of our students by hosting the leaders of the pioneer brands of their sectors at our university. The CEO of Caffe Nero Ahmet Yanıkoğlu, General Manager of Philips Türkiye Sibel Kara Yıldız, General Manager of Dyson Mete Uslukılınç and the CEO of Axa Sigorta Yavuz Ölken attended the event held on Tuesday, May 2, at Akıngüç Auditorium and Art Center.

"JOURNEY TO THE PODCAST WORLD"

In cooperation with the New Media and Communication Club, Effective Communication Club and the Department of New Media and Communication, a panel titled "Journey to the Podcast World" was held on Monday, May 8 on the CATS platform. The event was attended by Assist. Prof. Özge Özkök Şişman, one of our academicians from the Department of New Media and Communication. Our lecturer started the event by talking about the history of podcasts and explained how podcasts can be used to learn and have fun on various topics.