The third course of the "Digital Communication Academy Digital Content Production School", organized in cooperation with Kültür Point and the Department of New Media and Communication, was given by Unit Edelman Agency Vice President Res. Assist. Cem Arıdağ on the subject of "Creative Digital Trends/Strategies and Sustainability". In the lecture held on Wednesday, March 13, a case study was carried out in line with the brief given. The groups identified within the scope of the case study created a brand and produced creative content in the context of sustainability. The training ended after the evaluation of the presentations.