Kültür Point

A seminar titled "The Significance of Artificial Intelligence in Digital Marketing" was held with the joint efforts of the Department of Communication Arts and the Effective Communication Club, on Wednesday, March 27, 2024, at the 1st floor multi-purpose hall in the Ataköy building of the Bakırköy campus. BusinessUp Founder Önder Türker, who attended the event as a speaker, elaborated on how artificial intelligence can be used more effectively in the telecommunications sector and how artificial intelligence can help aid the communication professionals in digital marketing.

IKU Industrial Engineering Club organized a technical trip to Papara's headquarters in Üsküdar on Tuesday, March 26. Accompanying our students on the trip, Müge Kılıç, Human Resources Manager and Recruitment Officer of Papara, told the founding story of Papara, how it has come to this day and the cultural values of the company. Kılıç also talked about internship programs and answered our students' questions.

The Geek Club organized a "Harry Potter Day" event on Friday, March 22nd at the Önder Öztunalı Conference Hall in the Ataköy building of Bakırköy campus in order to increase interaction among its members. Within the scope of the event "Harry Potter and the Philosopher's Stone" and "Harry Potter and the Chamber of Secrets" movies were watched.

A seminar titled "Effects of Gender on Developmental Risk Factors" was organized by IKU Psychology Club on Thursday, March 7, at the Önder Öztunalı Conference Hall in the Bakırköy campus Ataköy building. Assoc. Prof. Ayhan Erbay, Deputy Dean of the Faculty of Science and Letters and faculty member of the Department of Psychology, attended the event as a speaker. At the event, which started with Assoc. Prof. Erbay's presentation, students' questions were also answered. At the end of the seminar, a commemorative plate was presented to our professor.Doç. Dr.

Seminar Psychology Club organized a seminar titled "On the Way to Become a Sports Psychologist with Psychologist Yeşim Canlı" on Tuesday, March 19, in the multi-purpose hall on the 1st floor of the Ataköy building of the Bakırköy campus. Expert Clinical Psychologist Yeşim Canlı attended the event as a speaker and gave information to the students about sports psychology. Canlı, who also answered the questions of our students, was given a memorial plate as a gift at the end of the event.

The Leadership and Management Club organized an event titled "Cloud Computing" on Tuesday, March 19 at the Önder Öztunalı Conference Hall in the Ataköy building of Bakırköy campus. Hakkı İbrahim Ünyeli, CEO of LimonCloud, and Mehmet Üner, Board Member of Cloud Security Alliance, attended the event as speakers. In the event, the content, aims and objectives of cloud computing, which is popular in the technology sector and business life, and the ways that can be followed to improve oneself in the sector were conveyed to the students.

Ondakka Agency Founder Erdem Oraylı gave the fourth lecture of the "Digital Communication Academy Digital Content Production School", on Wednesday, March 20, organized in cooperation with Kültür Point and the Department of New Media and Communication, on the subject of "Creative Strategies and Influencer Marketing". In the course where the case study was carried out in line with the brief given, the determined groups produced creative content in the context of interaction strategy and influencer marketing within the scope of a brand.

The third course of the "Digital Communication Academy Digital Content Production School", organized in cooperation with Kültür Point and the Department of New Media and Communication, was given by Unit Edelman Agency Vice President Res. Assist. Cem Arıdağ on the subject of "Creative Digital Trends/Strategies and Sustainability". In the lecture held on Wednesday, March 13, a case study was carried out in line with the brief given. The groups identified within the scope of the case study created a brand and produced creative content in the context of sustainability.

The Architecture Club organized an event titled "Rights-Based Approach to Accessibility" on Thursday, March 14th. In the event where Social Pedagogue & Accessibility Expert Adem Kuyumcu was the speaker, the accessibility phenomenon for individuals with special needs was discussed and good and bad examples were examined.

An event titled "Global Media and Trends in Technology " was organized by the Digital Information and Journalism Club on Thursday, March 14, at the 1st floor multi-purpose hall in the Ataköy building of the Bakırköy campus.  NewsLab Turkey Strategy Coordinator Ahmet Alphan Sabancı attended the event as a speaker.  At the end of the interactive event, the guest speaker was presented with a commemorative plate and a certificate of appreciation.