In cooperation with the Effective Communication Club, New Media and Communication Club, the Department of New Media and Communication and the Department of Communication Arts, a seminar titled "The Power Behind Brands: Advertisers, Being an Advertiser in the Era of Artificial Intelligence" was organized on Thursday, May 18, 2023. Haktan İpek, President of Interdi Agency, who participated in the event as a speaker, shared information about the impact of advertising on brands and touched on the effects and creations of being an advertiser in the artificial intelligence era. The event ended after the question-and-answer session.