A seminar titled "Digitalizing Customer, Digitalizing Brands" was held on the CATS platform on Wednesday, March 29, 2023, in cooperation with the Effective Communication Club, New Media and Communication Club, Department of New Media and Communication and Department of Communication Arts. Hammer Jack E-Commerce Director M. Levent Elmas, who attended the event as the speaker, conveyed his experiences in the sector and the processes of digitalized brands to the students. Elmas also touched upon the mistakes of brands that cannot go digital as well as the mistakes of digitalized brands. The event ended after the question-answer session.