Ondakka Agency Founder Erdem Oraylı gave the fourth lecture of the "Digital Communication Academy Digital Content Production School", on Wednesday, March 20, organized in cooperation with Kültür Point and the Department of New Media and Communication, on the subject of "Creative Strategies and Influencer Marketing". In the course where the case study was carried out in line with the brief given, the determined groups produced creative content in the context of interaction strategy and influencer marketing within the scope of a brand. The training was completed after the evaluation of the presentations.